Description

This project was about helping U.S. Bank come up with a faster way for their customers to find the information they are looking for by leveraging the vast amount of information at a few simple answers, instead of needing to do a deep dive throughout the site.

Utilizing moderated user testing session on fully functioning prototypes, along with a deep dive analysis and content audit we were able to create a series of responses that would help guide the vast majority of the users visiting the site with directional language and links to specific points of information.

Role

Senior Experience Designer

For

U.S. Bank